Creative
Do you aspire to elevate your brand and achieve new levels of success for your business?
Our passion lies in turning your ideas into reality and providing customized solutions that empower your business to thrive, meet and exceed your customers’ expectations and business needs.
Competitive
Are you constantly playing catch-up to your competitors without ever pulling ahead?
We help you to outmaneuver the most formidable challenges through clear and distinct strategies, processes, and tools. Take the lead and maintain your position at the forefront.
Courageous
Do you want to take a bold step forward into uncharted territory or would you rather play it safe?
We bring a knack for thinking on our feet and an adventurous spirit to blaze new trails. Join forces with DMA, together we can forge strategies that improves sales and increases profit margins.
Strategic portfolio advantage
best go-to-market practices
Experience the full extent of your potential with DMA’s unparalleled Strategic Portfolio Management (SPM) practices. By integrating continuous evaluation, data-driven metrics, and effective project execution, we are able to manage the right portfolios at the right time. Discover how our behavioral approaches bridge the gap between strategy and results.
DMA’s unparalleled GTM Technology experts understand that businesses need structured and reliable systems to maximize growth and success. Our team provides systematic communications and work tirelessly from definition to design through development and deployment to ensure maximum return on solutions that fit your exact business needs.
Strategic Portfolio Management SPM
To optimize your portfolio of projects we identify, prioritize and select the projects or initiatives that will have the greatest impact on achieving your strategic goals.
With DMA’s approach you can expect better decision-making, risk management, and resource allocation to optimize your project outcomes. Plus, we’ll help you reduce redundancy and get the right projects executed with maximum efficiency. To learn more, reach out to us today.
MarTech Deployments
At the heart of our success is the magic of connecting business and technology, forging strong bonds with clients and collaborating with teams to align the big picture.
Our expert team knows everything about the coolest cloud platforms, latest tech and how to integrate and streamline them seamlessly. With our commitment to getting the job done right, you’re sure to come out on top! Say goodbye to stress, and hello to success!
Systems Engineering
At DMA, we’re all about helping companies of all sizes succeed in the fast-paced world of technology. Our team of experts is here to support, plan, manage and optimize your IT infrastructures, including the latest Windows environments.
Whether it’s setting up Office 365, managing cloud environments, or troubleshooting networks (VLANs, switches, routers, and firewalls), we work hand-in-hand with your IT team on-site or remotely. Partner with DMA, we’re as passionate about tech as you are!
Over 20 years of Experience
Over 15 Programs
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SEE OUR PROJECTS
We Partner with our clients to meet their goals.
We don’t merely promote our customers’ products and services, we help them to revolutionize outdated approaches with our cutting-edge digital strategies. With a proven success rate that covers industries ranging from chemicals to automotive, telecommunications to financial services, we’re confident that our dedicated team can create not only tangible benefits for your business but an unforgettable experience.
We are highly experienced in revolutionary digital transformation processes and laser focused on creating effective digital customer journeys. Every step of the way, we are staying up-to-date on the latest industry trends and technology advancements to implement the most efficient and effective strategies. We take pride in delivering extraordinary results that truly move the needle for our clients.
MARKETING & ADVERTISING
eCOMMERCE DEPLOYMENT Our client faced challenges in managing customer data and interactions, leading to limited insights into customer segments, preferences, and behavior. To address this issue, DMA MarTech team was engaged to deploy an eCommerce website that captures customer data and deliver a personalized experience.
INITIATE & PLAN
The planning stage involved a comprehensive analysis of the desired site features and functionality. Based on the approved project deliverables and milestones, the team developed the scope, cost management, resource, risk, and change management plans. These plans identified resources, prioritized risks and responses, and change management strategies. Quality management plans were also established to manage issues and resolutions based on established standards and guidelines.
EXECUTE
Once the project management plans were approved a Gantt chart was developed to visualize the project timeline and dependencies between various work items, followed by a WBS (milestones, tasks and subtasks) to provide real-time project status and clarity on constraints, time and resources. With systematic communications in place combined with collaborative tools such as chats, web meetings, cadenced stand-ups and scrum ceremonies, all tasks were carried out following the established set of guidelines for the eCommerce site.
MONITOR & CLOSE
We measured project performance, identified and quantified variances and corrective actions. This included the monitoring of procurement activities through inspection and audit. To enable continuous learning, we captured, analyzed, and managed lessons learned and kept the stakeholders updated on the status of the project via a weekly project status report as per the communication plan.
During Closing, final acceptance of the automated stages of the customer journey from relevant stakeholders were obtained, and the ownership of the website was transferred to the assigned stakeholders. Lessons Learned were collated and feedback from relevant stakeholders were prepared and shared and the project documents were documented and shared.
BENEFIT REALIZATION The rollout of the e-commerce site was a success, it provided valuable insights into customer demographics, preferences and behaviors allowing the business to analyze customer data, segment customers, automate targeted marketing campaigns and offer personalized offers and promotions to the right people with the right offer through the right channel at the right time.
Outcomes:
- 31% increase in customer engagement
- 23% increase in customer satisfaction
- 20% increase in retention rate rates within the first 6 months
PMO CONSULTANCY
AGILE PROJECT MANAGEMENT OFFICE (APMO)
Our client faced a rapidly changing market, and to stay competitive, they needed to adapt quickly to improve overall project performance. In order to get there, the Client wanted to establish a standardized approach to managing projects projects so that project activities were aligned with business strategy.
MISSION & STRUCTURE
DMA expert PMO team worked with the client to define the scope of the PMO’s roles and responsibilities, and set specific, achievable goals to drive success. With an assessment of the organization’s project management maturity level, we were able to identify the current state and create a customized plan to implement the right processes, tools and practices to elevate performance.
With the PMO type selected, reporting lines and staffing identified, we were able to determine and integrate the existing system and tools to ensure that the Project Management Office was fully aligned with the organization mission and objectives and equipped to deliver and drive results forward.
PROCESSES & PROCEDURES
To unlock the full potential of the PMO a comprehensive set of processes and procedures were developed and tailored tools and templates were introduced to streamline project charters, plans, and status reports. With a customized approach designed specifically for the organization we were confident that the PMO was optimized for maximum efficiency and effectiveness.
IMPLEMENTATION
Once the PMO’s structure, processes, and procedures were in place, we proceeded with the implementation. This included communicating the PMO’s mission and objectives to the organization, training staff on the PMO’s processes and procedures, and integrating the PMO into the agile project management activities. DMA ongoing support and guidance provided project managers with the best practices for implementing their ways of working across Marketing and IT projects and programs.
MONITOR & EVALUATE
Marketing and IT performance was continuously monitored and evaluated by measuring its impact on project outcomes and identifying areas for improvement. With a data-driven approach in place, adjustments were easily made to optimize the project management processes and transparency across the organization.
BENEFIT REALIZATION
Our client experienced game-changing results. There were significant improvements in project outcomes, including better communication and collaboration, increased transparency and visibility into project progress resulting in heightened team productivity, and overall business success.
Our ongoing monitoring and refinement of the project management processes, enabled greater flexibility, efficiency, and adaptability. This approach empowered the team to respond quickly to changing market conditions, giving the organization a competitive edge in today’s fast-paced business environment.
Outcomes:
- 18% reduction in project timelines
- 14% increase in project success rates
- 30% increase in team productivity
MANAGED SERVICES
NETWORK INFRASTRUCTURE UPGRADE
One of our MSP clients had been experiencing issues with their network infrastructure in terms of performance, security, and reliability. They needed to upgrade their existing networking hardware to more capable switches, routers, firewalls, and access points.
DEFINE & DESIGN
Our team at DMA provided the client with a detailed network design document that outlined the upgraded network infrastructure, along with a phased rollout schedule for the implementation. The project plan specified the types of requirements, deliverables, timeline installation, configuration, and testing schedules, making sure that disruption to the organization’s operation was minimal during the upgrade.
DEVELOP & TEST
Once the network design and project plan were approved, DMA ensured that the upgrade was compliant with the organization’s security policies and regulations before proceeding with the configuration of the hardware and reconfiguration of the network settings. To ensure optimal network performance, security, scalability and automation the existing network architecture was tested for the migration to a Software-Defined Network (SDN).
DEPLOY & REVIEW
After testing was completed the new SDN was deployed followed by repeated functional testing to ensure desired functionality. The review reports showed increased network performance coupled with better access, connectivity and improved productivity. As a result the risk of down time was significantly reduced and the security and reliability of the network was increased.
BENEFIT REALIZATION
DMA provided the client with a final report summarizing the project’s objectives, requirements, design, and testing results. The client was very satisfied with the infrastructure design and the teams were impressed with the detailed documentation, and the network’s performance.
Outcomes:
- Visibility into network performance to optimize performance
- Automated reroutes and new stand-ups without increasing costs
- Seamless scalability for new networking functions or innovations
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WHAT WE DO TO
BOOST YOUR BUSINESS
We believe in setting the highest standards in terms of project management. We pursue excellence by thoroughly evaluating your project from both a broad and granular perspective. This helps us to pinpoint potential issues, allowing us to take appropriate steps and effectively communicate with stakeholders all while coordinating the project team down to the smallest details. When you partner with us, rest assured that we will make certain your project is handled with confidence and accuracy, amidst evolving market changes and the proverbial “unknown unknowns”.
Our consultants have worked with a variety of industries, honing expertise along the way. When we take on a project, client success is always our primary focus. We find creative solutions and utilize modern tools, techniques and tactics to ensure maximum impact. With tactical precision and exemplary results-driven measures, it’s clear that our digital marketing services guarantee return on investment. Our steadfast commitment to excellence and customer satisfaction guarantee an exceptional experience for each customer — setting us apart from the competition.
Happy Clients
see our REVIEWS
“DMA has consistently exceeded our expectations and delivered top-tier results. Our projects have
seen tremendous success with their help, making the switch to this company a no-brainer. From
meticulous project planning to seamless execution, they provide the full package when it comes to digital marketing strategies. Their impressive portfolio management and reporting capabilities are second-to-none, granting us complete control over every aspect of our projects. It is truly amazing what they have managed to achieve through their efficient process and impressive interpersonal skills. We would highly recommend giving them a try – you will not be disappointed!”
“I’ve been thoroughly pleased with the work done by DMA. Their commitment to excellence has been
clear from the start – their passion for delivering superior results and their natural gifts for understanding what works best have resulted in far-reaching success for our business. Taking a
strategic yet creative approach, DMA transforms project goals into tangible outcomes backed by deep business knowledge and an inspiring vision for success that won’t be improved upon. Their ability to continually build consensus among team members makes them a winner in my books – I’m confident they will optimize the performance of any company that hires them
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We partner with each one of our clients for them to meet their organization’s goals.
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Dallas, Texas
info@dallasmarketingassociation.com
469-426-1629
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